Do we get the source files?

Yes. Source files and the logo in every required format are handed over. We consider it self-evident that you take your brand with you, even if the engagement ends.

Do you also arrange cast and locations?

Yes, including casting, locations, equipment and shooting permits. The client gets one budget and one person to deal with, even when the shoot itself is delivered by our sister production company.

Service — 09

Creative and design

As manual targeting options shrink, creative is what decides campaign performance. The algorithm will find the audience, but it needs enough variants to choose from. Three concepts per campaign no longer cut it — and that is where budgets now succeed or fail.

What we deliver

Online graphics for campaigns, social media and banners
Visual assets consistent with the client’s brand identity
Series of visual and copy variants for testing, not three concepts
Photo and video production — commercials, corporate films, product photography
Creative briefs, scripts and cutdowns for external production
Print — catalogues, brochures, leaflets, packaging design
Localising campaigns across markets
Templates the client can handle routine work in themselves

Formats are settled before the shoot

The most expensive mistake in production costs nothing and takes two minutes to make: nobody wrote into the brief which formats the campaign would need. One landscape spot gets shot, and at launch it turns out square and vertical versions and three durations are required.

Cropping cannot rescue it — a frame composed for landscape simply has nothing at the top and bottom. So the format list belongs in the shoot brief, not the post-production brief.

Twenty variants instead of three

A campaign fed three visuals can only be evaluated crudely. A campaign with twenty variants of message and format can be evaluated as a test, revealing what actually works — not merely which banner got more clicks.

Producing twenty variants by hand is not viable. So the routine part of preparation uses generative tools, with people deciding the brief, the selection and the final form. This is not “we use AI” as a slogan; it is the only way to make the series at a sensible price.

Briefing someone else’s crew is work too

On larger shoots, production goes out — to our sister company OMNIA PRODUCTION or another crew. What stays with us is the layer that ensures production delivers something usable: the creative brief, the script including cutdowns per format, the storyboard and the sign-off.

Without it, a crew does good work against a brief that never accounted for how the material would be deployed. The fault is not in the production but in the fact that nobody wrote the brief.

Print has its own rules

Print files differ from screen files more than people expect — colour space, bleed, overprint, resolution, paper profile. The mistake only shows on the finished run, when nothing can be done about it.

So we check print files and talk to the printer directly. Years in the field mostly mean knowing where it usually goes wrong.

Where we applied it

PROMEDICUS · 2025

Recruitment advertising to strengthen regional teams

A recruitment campaign targeted by the catchment area of each site rather than by administrative region.

Long-term brand building on social media

Consistent content work that turned an employer into a recognisable brand.

Read more →CZ.BASKETBALL · 2024—2026

Performance campaigns on social media and Google

Campaigns run at the pace of a sports season, where the brief changes day to day.

Introducing the title partner on social media

Announcing a partnership so it makes sense to fans, not only to the partner.

Print and production for a longevity clinic

Visual communication that has to read as expert and remain comprehensible.

Spots for a municipal organisation’s campaigns

Video for the public sector, where the audience is an entire town and the goal is to explain, not to sell.

Frequently asked

Do we get the source files?: Yes. Source files and the logo in every required format are handed over. We consider it self-evident that you take your brand with you, even if the engagement ends.
Do you also arrange cast and locations?: Yes, including casting, locations, equipment and shooting permits. The client gets one budget and one person to deal with, even when the shoot itself is delivered by our sister production company.

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