Websites
The website is where every campaign leads, and also the most common place a budget gets lost. When one percent more of paid traffic turns into customers, that is the same as making all your advertising cheaper — except you do not have to negotiate it with a media owner.
What we deliver
- Building and redesigning websites (WordPress / Elementor as well as static sites)
- Edits and ongoing maintenance of existing sites
- Information architecture and user journey design
- Front-end build focused on speed and accessibility
- Technical SEO — structured data, sitemaps, hreflang
- A running test programme, not a one-off audit
- Interactive tools — product advisors, quizzes, calculators, configurators
- Automating quotes, bookings and follow-up sequences, plus CRM integration
Speed is a feature, not a parameter
Every extra second of load time costs conversions — and with paid traffic that feeds straight into cost per acquisition. So we build sites as static pages wherever possible and add JavaScript only where something genuinely needs it.
The result is a site that loads on a weak connection and does not need megabytes of code to show text.
Conversion optimisation is a programme, not an audit
A one-off audit produces a list of recommendations, half of which get implemented while nobody checks whether they helped. A running test programme instead assumes hypotheses are tried one at a time and measured.
It mainly makes sense for sites with paid traffic: you are paying for the people who arrive, so more of them should reach the end. Without sufficient traffic volume, testing is not possible — and we say so upfront.
A tool that asks does not need cookies
A product advisor, a quiz or a calculator serves two purposes. It shortens the visitor’s path to what they are looking for, and gives the company data the user volunteered — with no inference from behaviour and no dependence on tracking cookies.
That data can be used for segmentation and for follow-up. It is one of the few ways to build your own audience after cookies without resting on somebody else’s tracking.
Accessibility is not an extra
Sufficient contrast, keyboard operability, labelled form fields and a meaningful heading hierarchy are not a courtesy. They are the conditions for the site to work for everyone — and, as it happens, exactly what search engines reward.
Since June 2025 the European Accessibility Act has also turned these recommendations into obligations for many commercial websites.
Frequently asked
- Do you build on WordPress?
- It depends on the brief. Where a client needs a CMS for a large team, or already runs on WordPress, it makes sense — we also edit and maintain existing installations, Elementor included. For presentation sites we prefer static site generators: faster, safer and cheaper to run.
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