Industry — 04

E-commerce and retail

In e-commerce, marketing sits closest to accounting. Margin, return and acquisition cost are numbers nobody argues with. That makes the work both simpler and harder: results show immediately, but there is nowhere to hide.

What the sector demands

Margins that differ across the range and which campaigns must respect
Marketplace pressure on both price and visibility
Seasonal demand swings and the ad prices that move with them
Measurement complicated by cookie restrictions

Campaigns steered by margin, not revenue

Optimising for revenue leads to selling most of whatever earns least. So we pass margin into the measurement and steer campaigns by it.

Campaign structure mirrors the profitability of the range. That is more work at the start and fewer surprises at the end of the quarter.

Work in this sector

Sun Wave Pharma · 2024—2026

Performance and brand across the Czech and Slovak markets

Combining performance campaigns with long-term brand building in two countries.

Related services

All services

Performance marketing

PPC in search, on social platforms and programmatically. Managed against business numbers, not clicks.

Websites

Building, redesigning and maintaining websites — and steadily raising the conversion share of traffic you already pay for.

Social media and content

Profile management, copywriting and creator partnerships. Builds a community rather than filling a content calendar.