Healthcare and pharma
Healthcare marketing operates within narrower limits than any other sector. Advertising regulation dictates what may be claimed about medicines and supplements, and the ethical bar sits higher still. It is also an environment where a single unfortunate message can damage trust built over years.
What the sector demands
- Strict regulation of efficacy claims for medicines and supplements
- The need to speak clearly to lay audiences and credibly to professionals
- Advertising platform restrictions on health-related topics
- Recruiting staff in a market where demand permanently exceeds supply
We settle regulation before creative
Discovering at approval stage that the campaign’s core message cannot be said is the most expensive way to learn. So we map the limits first and the creative work happens inside them.
This goes double for advertising platforms — some health topics have their own review process that has to be built into the schedule.
Work in this sector
Recruitment advertising to strengthen regional teams
A recruitment campaign targeted by the catchment area of each site rather than by administrative region.
Read more →PROMEDICUS · 2024—2026Long-term brand building on social media
Consistent content work that turned an employer into a recognisable brand.
Read more →Sun Wave Pharma · 2024—2026Performance and brand across the Czech and Slovak markets
Combining performance campaigns with long-term brand building in two countries.
Read more →Healthy Longevity Clinic · 2024—2026Print and production for a longevity clinic
Visual communication that has to read as expert and remain comprehensible.
Read more →Related services
Performance marketing
PPC in search, on social platforms and programmatically. Managed against business numbers, not clicks.
Read more →08Social media and content
Profile management, copywriting and creator partnerships. Builds a community rather than filling a content calendar.
Read more →09Creative and design
Visuals for campaigns and social, print, and photo and video production — consistent with how the brand looks elsewhere.
Read more →03In-store marketing and sales support
Materials for the point of sale — from design through production to installation in branches and chains.
Read more →