Recruitment advertising to strengthen regional teams
Recruiting healthcare staff in the regions is a different discipline from a conventional brand campaign. What decides is commuting distance, the employer’s local credibility, and the ability to reach people who are not actively job hunting.
The brief
- Fill positions across several regional sites at once.
- Reach candidates who are not actively job hunting and do not visit job boards.
- Keep one consistent employer identity across locations with different labour markets.
The solution
- We split the campaign by each site’s catchment area rather than by administrative region, so reach matches actual commuting distance.
- Regional formats and local print were combined with precisely targeted social and search campaigns.
- Visuals and copy were unified into a single template that adapts quickly to a specific role and location.
The outcome
- Unified recruitment communication reusable for further positions.
- A campaign running across several regions at once without fragmenting the budget.