AI search visibility
A growing share of people now ask an assistant rather than a search engine — and get the answer directly, with no click through to a website. For brands that means something uncomfortable: traffic can fall even as the brand becomes more visible. And conversely, a brand a model names in its answer gains visibility that never shows up in analytics.
What we deliver
- An audit of which queries models mention the brand for, and which they do not
- Rewriting texts into a citable form — claims, figures, definitions
- Schema.org structured data, chiefly FAQPage and term definitions
- An llms.txt file generated from the same data as the site, so it cannot go stale
- A knowledge section — a glossary and answers to questions people actually ask
- Ongoing monitoring of whether citation frequency changes
A model cites what can be cited
A language model does not pick sources by search ranking. It picks texts something can be taken from — specific claims, numbers, definitions, verifiable facts. Vague marketing copy does not get cited, because there is nothing in it to cite.
The difference shows in two sentences about the same service. “We deliver innovative tailor-made solutions” is useless to a model. “Managing performance campaigns is charged as a monthly retainer from CZK 15,000” answers a question somebody actually asked.
It is measured differently from SEO
Search rankings can be tracked with a tool. Citation in assistant answers cannot — a model answers slightly differently each time and publishes no ranking. So it is measured by sampling: a set of queries that matter commercially is asked regularly and it is recorded whether the brand appears.
That is a coarser metric than search position, and it is honest to say so upfront. It is also, for now, the only way to tell whether anything is moving.
Frequently asked
- Can you pay to have a model mention you?
- No, and anyone offering it is selling something else. Ad formats inside AI assistants do exist and we buy them, but they are labelled as advertising. A citation in the answer cannot be bought — you can only write content that is easy to cite from.
- Is this not just SEO under a new name?
- To a large extent yes, and it is fair to admit it. Good content, an honest heading structure and structured data help both. The difference is that a model needs no click — and therefore no headline engineered to earn one. That rewards a different kind of writing: specific and answering, rather than enticing.
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