Do you handle production, or only the design?

Both. We place production with vetted suppliers and remain accountable for the outcome — the client deals with one contract, not three. If they prefer to arrange production themselves, they get files prepared exactly to their printer’s spec.

Service — 03

In-store marketing and sales support

The point of sale is the last place a decision can be influenced, and often the only place a customer meets the brand physically. It is also where an online campaign most often diverges from what the shopper sees on the shelf — because one is handled by the agency and the other by somebody else.

What we deliver

Design of POP/POS materials for the point of sale
Production of stands, wobblers, shelf talkers and leaflets
Printed materials, including pre-press checks
Coordinating distribution and installation across branches and chains
In-store campaigns and sales promotions
Negotiating and running co-operative activity with chains and trade partners
An annual activity plan by brand and month, with budget allocation
Aligning the message between the online campaign and the shelf

The chain sets the dimensions, not the design

Every chain has its own rules: permitted sizes, mounting methods, delivery deadlines to the central warehouse, sometimes an approval round. A design that ignores them never reaches the shop floor — and you find out a week before the promotion starts.

So we begin by establishing what the chain allows, and only then start drawing. It is an unglamorous step that saves the entire production run.

Installation is part of the job, not a detail

Materials sitting in a branch stockroom are worth nothing. For larger networks we therefore also handle who unpacks and mounts them, and how that gets verified — through photo reports from the branches.

Without that part, the campaign looks finished in the spreadsheet and leaves no trace in the shop. It is the most common silent loss in the whole discipline.

Co-operative campaigns are planned a year ahead

Joint activity with a chain — a leaflet slot, secondary display, in-store sampling, a promotional discount — is agreed on an annual cycle with hard deadlines. Whoever signs up late gets what is left.

So the annual plan by brand and month is built in autumn for the whole coming year and drawn down against. It is closer to commercial negotiation than to marketing, and the client gets a spreadsheet, not a deck.

Where we applied it

PROMEDICUS · 2025

Recruitment advertising to strengthen regional teams

A recruitment campaign targeted by the catchment area of each site rather than by administrative region.

Spots for a municipal organisation’s campaigns

Video for the public sector, where the audience is an entire town and the goal is to explain, not to sell.

Frequently asked

Do you handle production, or only the design?: Both. We place production with vetted suppliers and remain accountable for the outcome — the client deals with one contract, not three. If they prefer to arrange production themselves, they get files prepared exactly to their printer’s spec.

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