Performance campaigns on social media and Google
Sport has its own rhythm. Fixtures move, results shift the mood of the audience, and the most interesting content often appears hours before it stops being relevant. So campaigns have to be built for rapid change.
The brief
- Support ticket sales and fan engagement through the season.
- React to live events without rebuilding a campaign from scratch each time.
The solution
- We built a campaign structure that new messages slot into without touching the settings or losing accumulated data.
- Google and Meta campaigns run in parallel, with budget shifting between them according to current performance.
- Creative assets are produced in batches upfront, so they only need topping up during the season.
The outcome
- Response time to a new brief cut to hours instead of days.
- A campaign structure that survives the off-season without restarting the learning phase.
We have a long and successful partnership with OMNIA MEDIA. Beyond the excellent personal approach, we value their flexibility and quick response to briefs and changes that the world of sport brings. Bringing agency know-how into our projects is a major support.