Performance and brand across the Czech and Slovak markets
Food supplements are a sector with strict regulation, dense competition, and where performance and brand easily split into two unrelated budgets. The work lies in keeping them connected.
The brief
- Develop the brand’s marketing across the Czech and Slovak markets.
- Connect performance campaigns with long-term brand building.
- Work across channels from search engines to marketplace platforms.
The solution
- Campaigns were split by role in the buying journey rather than by channel — otherwise brand and performance budgets cannibalise each other.
- Each market runs its own setup while sharing a creative foundation and measurement framework.
- The work includes marketplace platforms, where the rules differ from search.
The outcome
- A unified view of performance across two markets and several platforms.
- Budgets allocated by role in the buying journey instead of by habit.
We work with OMNIA MEDIA on developing the marketing activities of the Sun Wave Pharma brand in the Czech and Slovak markets. I particularly appreciate their strategic approach to digital marketing and their ability to combine performance campaigns effectively with long-term brand building. Their command of the online environment and their ability to work across channels — from search engines through social media to marketplace platforms — is a major added value.